Klub Team

Klub Team

From fin-tech & D2C, to entrepreneurship & investing, Kaleidoscope is Klub's take on the how's and why's of the finance, investment, & D2C worlds.

Launching our Founder's Fellowship Program 🚀🚀
Launching our Founder's Fellowship Program 🚀🚀

Spend 6+ months working at a revolutionary high-growth fintech company! Over the last few months, we have received overwhelming interest from young professionals who are looking for learning and growth opportunities in the fintech and investing ecosystems. We couldn't be more excited to launch our Fellowship Program! Fellows will work closely with our founding team(s) to get hands-on exposure to the product and our business and have a game-changing impact on entrepreneurs that are changing t

SellerApp - All in one seller tool for PPC
SellerApp - All in one seller tool for PPC

Amazon in 2020 added 1.5 lakh new sellers onto its marketplace. With the Indian DTC ecosystem migrating to Amazon, getting lost in a sea of similar products has become a real cause of concern. Klub recognizes the importance of leveraging the immense customer base that Amazon has accumulated over the years and hence, Amazon Ad campaigns have hence become a very popular marketing tool for brands. Amazon Ad campaigns work by sponsoring the brands on preferred spots to reach customers looking for

Sezzle - A buy now pay later solution
Sezzle - A buy now pay later solution

Over the last decade, customers have started to gravitate towards purchases on installment. With increasing uncertainty of the markets, Sezzle’s payment option provides them an opportunity to own more without an immediate strain on their purse strings. While Klub’s pioneering product of Revenue Based Financing focuses on providing flexible and easier repayment options to brands that show potential to scale, Sezzle enhances customer experiences and purchase by providing flexible payment options

Twid - Curated customer loyalty  and rewards programs
Twid - Curated customer loyalty and rewards programs

Every consumer brand spends precious time creating beautiful consumer products for its customer base hoping to create a loyal community. They strive to increase the number of customers that come back for their products and customer stickiness is one of the most important metrics to measure a brand’s growth Twid is a firm believer that repeat business is greatly influenced by enticing rewards and loyalty programs. Their vision has proved to be a game changer in the market. Twid’s market research

AdYogi - Fastest growing marketing automation platform
AdYogi - Fastest growing marketing automation platform

Adyogi is a marketing automation software, which automates digital advertisements for businesses both big and small. AdYogi’s advanced algorithms ensure your ad spends have the maximum returns through smart ads. Their portfolio of brands have been growing exponentially and AdYogi currently works with 200+ brands across India. With brands now selling across their websites, and marketplaces like Amazon, Flipkart, Nykaa etc it becomes increasingly important to generate ads that will create maximu

How Maslow's model of human needs inspired the four-tiered culture model at Klub
How Maslow's model of human needs inspired the four-tiered culture model at Klub

The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.

How we enabled a win-win scenario for investors & brands
How we enabled a win-win scenario for investors & brands

Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.

Community is a moat - and it's now quantifiable
Community is a moat - and it's now quantifiable

Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.

Queen's Gambit for Business: Truly great players think 20 moves ahead
Queen's Gambit for Business: Truly great players think 20 moves ahead

Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.

Revenue Based Financing - D2C's new BFF
Revenue Based Financing - D2C's new BFF

RBF is a model which has the best features of debt and equity financing. It is growth financing where repayments are a percentage of revenues. Revenue based financing enables a company to share a fixed percentage of future revenues with an investor in exchange for capital.

Can't raise funds unless you're building the next unicorn - and other myths D2C founders have
Can't raise funds unless you're building the next unicorn - and other myths D2C founders have

We've seen an unmissable knowledge gap: founders are either not aware of their financing options, or they're terribly confused, or the worst of all: they're plagued with misinformation about the process of raising capital.

Should D2C brands in India sell on Amazon?
Should D2C brands in India sell on Amazon?

"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.

Market Validation: A founder's epochal milestone
Market Validation: A founder's epochal milestone

How do founders get to a point where they can say, "okay, I think we're ready to translate this excellent idea into a real business now"?