"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.
Queen's Gambit for Business: Truly great players think 20 moves ahead
Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.
"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.
Queen's Gambit for Business: Truly great players think 20 moves ahead
Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.
"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.
The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.
Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.
Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.
RBF is a model which has the best features of debt and equity financing. It is growth financing where repayments are a percentage of revenues. Revenue based financing enables a company to share a fixed percentage of future revenues with an investor in exchange for capital.
We've seen an unmissable knowledge gap: founders are either not aware of their financing options, or they're terribly confused, or the worst of all: they're plagued with misinformation about the process of raising capital.
The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.
Most decent chess players are trained to think at least 3-5 moves ahead. It is not easy: any 1 move you make, can have 2-3 practical responses by your opponent, and then those responses can each have 2-3 responses, and the number of options keeps going up dramatically.
Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.
Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.
"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.