Should D2C brands in India sell on Amazon?

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Culture

How Maslow's model of human needs inspired the four-tiered culture model at Klub

Mar 05, 2021

5 mins read

The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.

How we enabled a win-win scenario for investors & brands

Mar 04, 2021

4 mins read

Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.

Community is a moat - and it's now quantifiable

Mar 04, 2021

4 mins read

Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.

Brands Corner

Brands Corner

Revenue Based Financing - D2C's new BFF

Mar 04, 2021

4 mins read

RBF is a model which has the best features of debt and equity financing. It is growth financing where repayments are a percentage of revenues. Revenue based financing enables a company to share a fixed percentage of future revenues with an investor in exchange for capital.

Brands Corner

Can't raise funds unless you're building the next unicorn - and other myths D2C founders have

Mar 04, 2021

4 mins read

We've seen an unmissable knowledge gap: founders are either not aware of their financing options, or they're terribly confused, or the worst of all: they're plagued with misinformation about the process of raising capital.

Culture

Culture

How Maslow's model of human needs inspired the four-tiered culture model at Klub

Mar 05, 2021

5 mins read

The culture set in the early days shapes the way the organisation will function for years to come - and the first 20 team members end up becoming the torchbearers of this culture.

Culture

Queen's Gambit for Business: Truly great players think 20 moves ahead

Mar 04, 2021

3 mins read

Patron Community

How we enabled a win-win scenario for investors & brands

Mar 04, 2021

4 mins read

Think of any leading consumer brand you know. Now imagine how great it would be to get a portion of this brand's revenues - Every. Single. Month! Here's how we enabled the win-win scenario.

Community is a moat - and it's now quantifiable

Mar 04, 2021

4 mins read

Brands have stopped thinking about their community just as top-of-the-funnel tactic, and now consider it as a long-term, bottom-of-the-funnel strategy.

Deep Dives

Deep Dives

Should D2C brands in India sell on Amazon?

Mar 04, 2021

5 mins read

"Well, duh! Selling on Amazon increases my brand's visibility, and therefore sales volumes. Why shouldn't I?" While selling on Amazon helps brands boost sales, this comes at a cost.

Deep Dives

Market Validation: A founder's epochal milestone