Wed Jan 24 2024
6 min read
As of June 2023, Zomato had about 226,000 restaurants delivering food every month, and Swiggy was super busy with people ordering 250 biryanis per minute during the CWC 2023 cricket match between India and Pakistan.
Now, let's talk about Swiggy and Zomato – these are like the superheroes of food delivery in India. Swiggy and Zomato, in a way, have created a duopoly in the food delivery segment in India. Lakhs of folks use them to order different types of yummy dishes daily. Daily active users for Zomato and Swiggy are around 6.1 million and 4.4 million, respectively.
If you're running a restaurant or food business, you might wonder how to get more people to order from you through food delivery aggregators Swiggy and Zomato. Well, that's precisely what this blog post is about. We're here to share some simple tips and tricks to help you get more orders and make more money using Swiggy and Zomato.
Let's dive in!
One of the first things you must do is optimise your menu and pricing for Swiggy and Zomato. You need to ensure that your menu is attractive, easy to navigate and has clear descriptions and images of your dishes.
Craft compelling and detailed descriptions for each dish, highlighting unique flavours and ingredients. You can also create value-packed combo deals that encourage customers to order more.
You must also price your dishes competitively and offer discounts and combos to attract more customers. Offer special deals to first-time app users to encourage them to try your restaurant.
Pooja Dhingra, Indian pastry chef and businesswoman, shares, “In my office, a group of individuals in their early twenties, around 23-24 years old, consistently opt for the convenience of Swiggy or Zomato to order their daily lunches. Interestingly, their choice isn't driven by loyalty to a particular brand but revolves around snagging the best deal available on that given day.”
Another important factor influencing your Swiggy and Zomato sales is your ratings and reviews. Customers trust and order from restaurants with high ratings and positive reviews.
“The only way to thrive in your restaurant business is to have a strong product and create a great demand for yourself. Aggregators will come to you. And they will do it at your price if you offer a great product with a recall value,” shares Riyaaz Amlani, CEO of Impresario Entertainment & Hospitality Pvt Ltd and president of the National Restaurant Association of India (NRAI).
The more reviews you get, the more they are added to your restaurant profile on Swiggy/Zomato, and the more people trust your food items. In these apps, restaurants are shown as per the descending order of the number of ratings they have received. Needless to say, it’s of utmost importance.
Zorawar Kalra, founder and MD of Massive Restaurants Pvt Ltd, says, “One thing I would recommend to people in a certain geography who want to start a restaurant is to be exclusive. You can ask for lower delivery commissions from aggregators like Swiggy and Zomato if you offer this. You can stand out by making a difference and a differentiated product. This way, the competition is lower, and the supply of restaurants is lower.”
The more visible and reachable you are on Swiggy and Zomato, the more chances you have to get more orders. You can increase your visibility and reach by using various features and strategies, such as:
Social media and digital marketing are powerful tools that can help you increase your sales on Swiggy and Zomato and grow your online presence. You can leverage social media and digital marketing to:
Invest in aesthetically pleasing and functional packaging. A positive unboxing experience can lead to customers sharing their orders on social media, providing free publicity for your restaurant.
Image credits: telegraphindia.com/
Also, make sure to provide tamper-proof and spill-proof packaging for your food. This will prevent mishaps during delivery and show that you care about your customers’ convenience and satisfaction.
The last but not the most minor hack to scale on Swiggy and Zomato is to analyse and optimise your performance. You need to track and measure your key metrics and indicators such as orders, revenue, ratings, reviews, customer feedback, and return on investment.
Utilise these app's analytics to identify popular dishes, peak ordering times, and customer preferences. Tailor your menu and promotions based on the insights gained from the app's data.
You must also identify your strengths, weaknesses, opportunities, and threats and take corrective and preventive actions to improve your performance.
Additionally, you can access insights from Zomato Food Trends
Scaling on Swiggy and Zomato is not easy, but it is not impossible either. Following these hacks and tips can increase your sales on Swiggy and Zomato and grow your food business. However, your approach must be consistent, innovative, and customer-centric, delivering customer value and satisfaction.
Remember, happy customers are loyal customers, and loyal customers are your best advocates and promoters. So, what are you waiting for? Start scaling on Swiggy and Zomato today and take your restaurant to the next level.