AdYogi - Fastest growing marketing automation platform

Brands Corner

AdYogi - Fastest growing marketing automation platform

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Fri Jul 09 2021

2 min read

Klub Team

Klub Team

From fin-tech & D2C, to entrepreneurship & investing, Kaleidoscope is Klub's take on the how's and why's of the finance, investment, & D2C worlds.

Adyogi is a marketing automation software, which automates digital advertisements for businesses both big and small. AdYogi’s advanced algorithms ensure your ad spends have the maximum returns through smart ads. Their portfolio of brands have been growing exponentially and AdYogi currently works with 200+ brands across India.

With brands now selling across their websites, and marketplaces like Amazon, Flipkart, Nykaa etc it becomes increasingly important to generate ads that will create maximum impact. As the festive season is approaching, Klub’s flexible revenue based financing option along with AdYogi’s market automation will ensure your brand’s sales volumes scale greatly.

AdYogi’s tools help automate advertising campaigns across all social media platforms, as well as Google advertising. A partnership with Adyogi allows us to present our brands with the opportunity to gain the desired customer traction.

Give your ads a boost this festive season and stay on top of your customers' minds with Adyogi’s premium features:

  • Advanced AI algorithms exclusively built to power performance marketing.
  • Smart Ads
  • Tailor made reports and Insights
  • Increase return on Ad spends by 7x

Adyogi has serviced 200+ E-commerce clients and 10+ global partners. Having managed $12.3M in annual spends they have recorded 5.5x return on assets. Read more about AdYogi’s success stories:

Strategies Implemented:

  • Category-wise campaign setup helped in driving relevant and intent audience
  • Bringing out the festive connect in ads helped in boosting sales during the festive season for Clarks
  • Festive specific coupon codes and exclusive offers were launched for different users
  • based on their experience with the product on the website to increase engagement
  • Price fluctuations were handled with the help of automated product catalog

Impact:

  • Clarks saw a 85% hike in the overall website revenue
  • Cost per add to cart reduced by 20%
  • An increased Click Through Rate of 3.3%
  • Return on Ad spend as high as 1100% in the festive season.

Strategies Implemented:

  • Separate sets of attractive creatives for Facebook and Instagram placements and regular churning of ads was done on the basis of a pre-decided ads calendar that aimed at increasing click through rate.
  • AdYogi's budget optimization feature helped in automatically allocating spends to the best performing campaigns and finding the best available opportunities.
  • Ran catalog linked ads with specially designed product sets such as New Arrivals, most viewed products, Top-selling categories, etc. that helped to increase overall return on assets

Impact:

  • Overall increase in revenue by 7x while maintaining efficiency.
  • Targeting the right audience by choosing the right placements with the help of attractive ad copies led to higher engagement and an increase in overall sales.
  • Click through rate increased by 50%

Please reach out to us at brands@klubworks.com or your brand’s PoC to avail this Klub exclusive offer.

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