Tue May 31 2022
2 min read
After growing its revenues by 100X after the pandemic, India's No.1 gourmet chocolate brand SMOOR Chocolates recently raised a Series A from Rebel Foods, one of India's largest cloud kitchen aggregators.
Our CEO & Co-founder Anurakt Jain recently had an exclusive chat with SMOOR CEO & Co-founder Vimal Sharma ahead of their recent achievement and we were in awe of these 5 golden lessons by the chocolate king himself.
Catch the full scoop in our exclusive chat with Vimal about what’s next for SMOOR:
#1 Funding is not the endgame
Klub Team - Congratulations on the big milestone with Rebel Foods, Vimal. How do you feel?
Klub Team - Pre Rebel, have you ever been denied funding for SMOOR?
#2 Your team defines your brand
Klub Team - The brand must have seen its fair share of good & bad days during the pandemic, what were those challenges? How did your team get through it?
Vimal - It was a trying time to deal with the pandemic as a brand but our team was a constant support throughout the time. Tackling floor issues during production as well as handling consumer concerns as we widened our delivery footprint, my team has been a rock while dealing with the pandemic & I am glad to have come out on the other side with all these folks.
#3 Playbooks are a game-changer
#4 Breathe your brand
#5 Choose the right growth partners
Watching one of our portfolio brands hightail across their industry to emerge as a leader is inspiring for us.
We have been growth partners for more than 250+ brands in over 450+ investments. If you're looking for a growth partner that celebrates your wins like theirs, #JoinTheKlub (it only takes a minute!) - Join here 🚀